With its 60 million inhabitants and continuously increasing consumer market, South Africa is a regional hotspot for growth in the south of the continent.
Growth hub for the entire region
Over the past decade, the country has carried out large structural reforms. Together with its rich natural resources and a fast-growing youthful population, South Africa now has a healthy and attractive business climate, even if there are still a few financial and political challenges.
There is a long history of bilateral relations between Sweden and South Africa, both in terms of sustainable business partnerships and development cooperation. Moreover, Swedish companies have a strong reputation for delivering high-quality products and services, especially in industries as electrical equipment, mining and ICT.
Opportunities for Swedish companies
Sweden exports many different products to South Africa, including vehicles, electric and ICT equipment and heavy machinery for mining, but also high volumes of pharmaceuticals and processed food. Thanks to the SADC Economic Partnership Agreement, South Africa has beneficial trade conditions with EU countries. The lower labour costs are also beneficial for growing business in South Africa.
How we can help
Johannesburg is the sub-Saharan financial and economic centre and gathers regional offices of many international companies. Business Sweden has been based in Johannesburg since 1993 and also cover neighbouring markets such as Botswana, Namibia, Angola, Zambia, Zimbabwe and Mozambique.