Sono Group is South Korea's largest hotel and travel group. One of their concepts is the pet-friendly Sono Pet Club & 度假村. When High Coast invest was asked about a possible partnership to establish a pet-centric resort, they felt it was something completely new. This offering could add experiences not already available in the region.
But how did the region work, trying to attract South Korea's largest hotel and tour group to invest in Sweden, how was the preparation done, and what did the process look like?
Guests: Bengt Högberg, Senior Investment Advisor at High Coast invest and Helen Rönnholm, Business Sweden.
Host: Kristoffer Schjött-Quist